LAUNCHFRAME BLOG

Insights for
Indie Game Launches

Expert tips on game trailer production, Steam marketing strategies, and everything you need to turn your game into a wishlist magnet.

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Social Media July 21, 2026

Vertical vs Horizontal: Optimizing Trailers for TikTok

The 9:16 format isn't just a crop—it’s an entirely different visual medium with its own rules, viewing habits, and algorithmic demands. Learn how to adapt your game trailers for vertical screens to go viral on short-form feeds.

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Recent Articles

Steam Marketing July 13, 2026

Steam Next Fest: A Complete Marketing Playbook

Maximize your visibility during Steam's biggest demo event with these proven strategies.

Production July 6, 2026

Why 90% of Indie Trailers Fail in the First 5 Seconds

Steam's algorithm rewards watch time. We break down the pacing mistakes that cause instant drop-offs.

Trailer Tips June 29, 2026

5 Music Choices That Can Make or Break Your Game Trailer

The right soundtrack can elevate your trailer from forgettable to shareable. Here's how to pick the perfect music.

Steam Marketing January 15, 2026

The Anatomy of a High-Converting Steam Trailer

Learn the exact structure that top-performing indie game trailers use to capture attention in the first 5 seconds and convert viewers into wishlisters.

COMING SOON